In 2017 while I am pursuing an MBA at University of Cincinnati, I joined a student organization called UCommunicate which helps other organizations on campus and local business get heard through different communication channels.

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As a creative director of UCommunicate, I was assigned to develop a branding standard for UComm visual materials to be used in recruitment and client pitch. This branding standard is applied to digital and physical graphic materials produced by UComm team to create cohesiveness of the brand.