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CO-WORK•ER Identity
CO-WORK•ER Brand is a woman apparel brand that provides carefully designed products for the customers who choose only quality goods for themselves. My partner and I started this brand together with the purpose that we want Thai people to have an alternative for fashionable clothing designed specifically for local people. We carefully select materials that are suitable for hot and humid weather but still trendy and comfortable in indoor space with A/C.
We designed the simple and genderless logo that is not readable at a first glance but requires a certain level of attention to get to know our brand. We chose this name because we targeted working women who want to detach themselves from their formal weekday looks, yet remain classy.



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