In 2023 After the COVID-19 pandemic situation resolved, One Asia decided to bring back Siam Songkran Music Festival back to life again for both Thai and International festival goers to feel alive again.

“Siamystique” embodies the mystical allure of Thailand’s heritage — a fusion of Siamese identity, mystery, and uniqueness. The concept draws from the ancient spirit of Siam, once known as the “Land of Enchantment,” where myth, spirituality, and artistry coexist in perfect harmony.
 

This festival transforms the traditional Songkran water celebration into a mystical, multi-sensory experience, merging Thai cultural elegance with the pulsating energy of an international electronic music festival.

The word Siamystique is a compound of Siamese + Mystique + Unique, symbolizing the magical charm and distinct identity of Thailand. The design takes inspiration from Thai mythology, temple architecture, celestial symbolism, and local folklore, reinterpreted through a modern, futuristic lens.